Google Pixel x DFB.
Women's National Football Team.
Women's football isn't an upcoming thing anymore. It's here. And there. It's everywhere. Finally. Together with Google Pixel and the German Football Association (DFB) we created a campaign for the WWC 2023 in Australia / New Zealand (FIFA Women's World Cup). It's just the first step towards a future in where kids want to be the new Laura Freigang, Nicole Anyomi or Alexandra Popp.
Besides our two 30" edits, we created four 15" edits, celebrating the women's national football team and their fans.
Additionally we made two 6" edits highlighting two Pixel features: Battery Saver and Google Lens.
During their training camp at "Homeground" (Adidas HQ), we handed a seeding kit over to all of the players – including a Google Pixel, some Pixel Buds, phone cover, stickers etc. Everything exclusively made for the national team, including their names and the shorthand symbols for Australia / New Zealand.
And that's not it. Furthermore we created another 30" edit, broadcasted in German television right before the matches of the German team started. Besides that we used all of the social channels to show how the players use their Pixel in daily life and played around with some nice OOH headlines in cities as Berlin, Munich or Hamburg.
