Powerade. Pause is Power.
The next big thing in sports isn't about altitude training in Sierra Nevada or a running shoe made out of moon rock. It's about taking a pause. Sounds simple? Yes. But it isn't. Still 35% of pro athletes have breakdowns. Hence it's time for the first global campaign supporting athletes' mental health: Pause is Power by Powerade.
The campaign started with a long version of the global film.
Supported by several cutdowns in different lenghts, used for TV and the socials.
And highlighted by key visuals, used for OOH and the socials.
